Digital marketing is based on a number of levers that enable companies to optimize their visibility, attract qualified prospects and maximize sales. Each strategy has a specific objective, and combining them creates an effective ecosystem.
1. Search Engine Optimization (SEO): Being visible on Google
SEO brings together all the techniques used to improve a website’s positioning in search engine results. The better a page’s ranking, the more organic (free) traffic it attracts.
- Keyword optimization : Integrate terms that are searched for by Internet users.
- Quality content : Write useful blog articles, guides and FAQs.
- Netlinking : Get inbound links from other sites to improve your authority.
2. Online advertising (SEA): boosting your visibility with paid ads
SEA allows you to display sponsored ads on Google (Google Ads) or social networks (Facebook Ads, Instagram Ads, TikTok Ads).
- Precise targeting : Selection of users according to age, interests and purchasing behavior.
- Immediate results : Unlike SEO, SEA generates traffic quickly. It’s easier to see which campaigns are working and adjust them accordingly.
- Varied formats : banners, videos, text ads, sponsored stories, etc.
3. Marketing on social networks: building an engaged community
Social networks (Facebook, Instagram, LinkedIn, TikTok) are powerful tools for interacting with your audience and reinforcing your brand image.
- Creating engaging content : Publications, stories, lives, challenges or reels.
- Influencer strategy : Collaborate with influencers to reach a wider audience.
- Social selling : Sell directly via Instagram Shopping or Facebook Marketplace.
4. Email marketing: Building loyalty and converting prospects
Emailing remains a highly profitable strategy for maintaining a relationship with prospects and customers.
- Newsletters : Keep your customers and partners informed of new products and tips…
- Promotional emails : Offer discounts or exclusive deals.
- Automation : Send personalized emails based on user behavior.
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