Digital marketing encompasses all actions taken online to promote a brand, product or service. It is the result of a synergy between a company’s sales strategy and its communications strategy.
Thanks to digital tools, companies can precisely target their audience and measure the effectiveness of their campaigns in real time.
Unlike traditional marketing, digital allows direct interaction with customers via social networks, email and web content.
There are several types of marketing: traditional, digital, influencer marketing and relationship marketing.
Marketing is the art of seducing, convincing and retaining customers in order to develop your business.
An ultra-connected world
Today, the Internet is an integral part of our daily lives.
Consumers search for information, compare products and make purchasing decisions online. A company without a digital presence risks being overlooked by the competition.
This is why digital marketing makes it possible to be visible where customers spend most of their time: on search engines, social networks and content platforms.
Measurable, optimizable results
One of the great advantages of digital marketing is that it’s entirely measurable.
What’s more, tools such as Google Analytics, Meta Business Suite and HubSpot enable you to analyze visitor behavior in real time and optimize your campaigns accordingly.
Digital marketing offers an excellent return on investment. With tools like SEO and content marketing, a company can generate traffic without spending a fortune on advertising.